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Our History & Award-winning records

Our History

In 1990, the Septeni Group was established as a recruitment consulting company. The Group subsequently started its Direct Marketing Business (direct mail delivery agency business) and grew steadily. In 2000, the Group started its Internet business. As the Internet advertising market expanded, the Group grew rapidly.
The Septeni Group considers changes in society to be new opportunities for growth and aims for further development by always providing services that fit the times.

1990
Foundation
1991
Human resources consulting business commenced
1992
Recruitment of new graduates started
1993
Direct Marketing Business commenced

1990 - 1999

Building a footing through the Direct Marketing Business

In October 1990, Mamoru Nanamura, currently the honorary chairman, founded SUB & LIMINAL CO., LTD., a forerunner of SEPTENI HOLDINGS CO., LTD. to embark on the human resources consulting business. After the burst of the economic bubble, however, demand plummeted as companies cut their recruitment costs.
To change our business, we launched the Direct Marketing Business (agency service to send direct mails) in 1993. It grew steadily to build a footing for our group.

開く
2000
Internet advertising business commenced
2001
Listed on JASDAQ

Number of employees exceeded 100

2003
Established Osaka sales office (currently Kansai Branch office of SEPTENI CO., LTD.)
2004
Acquired Tricorn Corporation as a subsidiary.
Established Fukuoka sales office (currently Fukuoka Branch office of SEPTENI CO., LTD.)
2005
Established SEPTENI CROSSGATE CO., LTD. Established Nagoya sales office (currently Nagoya Branch office of SEPTENI CO., LTD.)
2006
Converted into a holding company under the trade name SEPTENI HOLDINGS CO., LTD. The Internet Advertising Business was taken over by SEPTENI CO., LTD. through an incorporation-type company split, and the Direct Marketing Business was taken over by SEPTENI DIRECTMARKETING CO., LTD. through an absorption-type company split

Number of employees exceeded 300

2008
Capital increased through private placement to Yahoo Japan Corporation
Sapporo sales office (now Sapporo branch office) launched

Number of employees exceeded 500

2009
Established MANGO Inc
2010
Facebook-related services launched
Established High Score, Inc.
2011
Established SEPTENI VENTURES Co., Ltd.
Head office relocated to Sumitomo Fudosan Shinjuku Grand Tower

Number of employees exceeded 700

2000 - 2011

High-rate growth attained with the Internet advertising business
高成長を実現

In 2000, Koki Sato, the incumbent president and representative director, launched the Internet advertising business as a new business. Our swift response to the expansion of the online advertising market and to constantly changing needs for advertising led to continued steady growth. As a result, our group achieved strong growth. In addition to establishing regional offices, by means of mergers and acquisitions, we stepped into Internet business areas other than advertising, such as mobile content, in order to expand our business portfolio.

開く
2012
Began conducting the Internet Advertising Business outside Japan
2013
Established COMICSMART,Inc. and started Manga Content Business.
Established SEPTENI TECHNOLOGY CO., LTD.
Established Vivivit, Inc.
2014
Established Septeni Original, Inc.
Established Pharmarket Co., Ltd.
Direct Marketing Business sold off
Established gooddo Inc.
2015
Voluntary Adoption of International Financial Reporting Standards

Number of employees exceeded 1,000

2016
Established TowaStela, Inc
Acquired the shares of Lion Digital Global Ltd through Septeni AsiaPacific Pte. Ltd.
2017
Established Septeni Ad Creative, Inc. Established Delight Tube, Inc.
2018
Established Milogos, Inc. April 2018 Established SIGNCOSIGN, INC.
Concluded capital and business alliance with Dentsu Group Inc.

2012 -

Focusing on growth areas to achieve a further leap

We have been focusing our efforts on growing areas such as smartphone ads and Facebook and other social media-related services. We have also commenced overseas operations.
From 2012 to 2015, we established 6 sales offices. Our focus on the mobile, social and global areas helped us to achieve sales and income growth for four consecutive years, from 2012 to 2015.
Meanwhile, in order to develop a new business pillar subsequent to advertising, we have been positively working to develop new businesses. In 2013, we embarked on the Manga Content Business, in which we undertake the planning and development of our original intellectual property.
Additionally, as of the fiscal year ending September 2016 we have adopted the IFRS (International Financial Reporting Standards) with the aim of facilitating our development as a dynamic global company.
In October 2016, the Group acquired Lion Digital Global LTD, one of the largest digital agencies in Southeast Asia, in order to develop further in the global market where smartphone advertising is expected to continue to grow at a rapid clip.

2018 -

Transition to the next growth phase through organic growth and a capital/business alliance with Dentsu Inc.

We focus on the Brand advertising, which needs increase recently, in addition to global expansion and video advertising, which we have focused on, with aim to achieve earning growth.
We concluded a capital and business alliance agreement with Dentsu Inc. on October 30, 2018. Hereafter, we will accelerate growth speed of our group through both organic growth and the alliance, with aim further development.

1990 - 1999

Building a footing through the Direct Marketing Business

In October 1990, Mamoru Nanamura, currently the honorary chairman, founded SUB & LIMINAL CO., LTD., a forerunner of SEPTENI HOLDINGS CO., LTD. to embark on the human resources consulting business. After the burst of the economic bubble, however, demand plummeted as companies cut their recruitment costs.
To change our business, we launched the Direct Marketing Business (agency service to send direct mails) in 1993. It grew steadily to build a footing for our group.

2000 - 2011

High-rate growth attained with the Internet advertising business

In 2000, Koki Sato, the incumbent president and representative director, launched the Internet advertising business as a new business. Our swift response to the expansion of the online advertising market and to constantly changing needs for advertising led to continued steady growth. As a result, our group achieved strong growth. In addition to establishing regional offices, by means of mergers and acquisitions, we stepped into Internet business areas other than advertising, such as mobile content, in order to expand our business portfolio.

2012 -

Focusing on growth areas to achieve a further leap

We have been focusing our efforts on growing areas such as smartphone ads and Facebook and other social media-related services. We have also commenced overseas operations.
From 2012 to 2015, we established 6 sales offices. Our focus on the mobile, social and global areas helped us to achieve sales and income growth for four consecutive years, from 2012 to 2015.
Meanwhile, in order to develop a new business pillar subsequent to advertising, we have been positively working to develop new businesses. In 2013, we embarked on the Manga Content Business, in which we undertake the planning and development of our original intellectual property.
Additionally, as of the fiscal year ending September 2016 we have adopted the IFRS (International Financial Reporting Standards) with the aim of facilitating our development as a dynamic global company.
In October 2016, the Group acquired Lion Digital Global LTD, one of the largest digital agencies in Southeast Asia, in order to develop further in the global market where smartphone advertising is expected to continue to grow at a rapid clip.

2018 -

Transition to the next growth phase through organic growth and a capital/business alliance with Dentsu Inc.

We focus on the Brand advertising, which needs increase recently, in addition to global expansion and video advertising, which we have focused on, with aim to achieve earning growth.
We concluded a capital and business alliance agreement with Dentsu Inc. on October 30, 2018. Hereafter, we will accelerate growth speed of our group through both organic growth and the alliance, with aim further development.

Award-winning records

HR

Best Companies to Work For

2020
Best Companies to Work For(Selected 9 times)

HR TECHNOLOGY AWARDS

2019 (4th)
Excellence award in HR Management
2018 (3rd)
Award for Innovation
2017 (2nd)
Excellence award in Managing System
2016 (1st)
Excellence award in Learning

HR AWARDS

2018 (7th)
Award for Innovation
2017 (6th)
Award for Encouragement
2015 (4th)
Award for Encouragement

GOOD ACTION

2016
Winning an award

Digital HR Competition

2018
Grand prix

Diversity

IKUBOSS AWARD

2016
Award for Encouragement
2014
Grand prix

WORKING WOMEN`S EMPOWERMENT FORUM

2016
Award for Encouragement

The Social Participation of Women Award

2016
Award of excellence

PRIDE INDEX

2019
Gold
2018
Gold
2017
Bronze

IR

Awards for Excellence in Corporate Disclosure

2016
Emerging Markets sector

Daiwa IR Investor Relations Internet IR

2019
Internet IR Commendation Award
2018
Internet IR Commendation Award
2017
Internet IR Commendation Award
2016
Internet IR Commendation Award
2015
Internet IR Commendation Award

Gomez IR Site Ranking

2019
Ranked 3rd in the category of emerging markets
2018
Ranked 6th in the category of emerging markets
2017
Ranked 5th in the category of emerging markets
2016
Ranked 4th in the category of emerging markets
2015
Ranked 8th in the category of emerging markets