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  2. Business Segments & Group Companies

Business Segments & Group Companies

Consolidated Revenue Breakdown

Market Environment and Business Features

Scales of the Digital Marketing and Mass Advertising Markets (units : ¥bn)

The size of the digital advertising market exceeded 3 trillion yen and is expected to continue to grow.
Digital advertising continues to diversify due to changes in technology and consumer behavior, such as the increasing use of AI, the expansion of connected TVs, and the growing interest in retail media.

Group Companies in Each Business Area

Affiliated Company

  • PRIME X.Co., Ltd

    Online real estate marketing business

  • DENTSU DIGITAL INC.

    Digital marketing support business

Equity Participation, Capital and Business Alliance

Sport

Tokyo United Basketball Club

Basketball

Making an equity participation in Tokyo United Basketball Club
Becoming an official partner

Sint-Truidense VV

Soccer

Making an equity participation in Sint-Truidense VV, a Club in the Belgian First Division A
Becoming a platinum sponsor

AVISPA FUKUOKA

Soccer

Becoming a premium uniform partner of professional soccer club Avispa Fukuoka

Sharing Asset

KDDI HOSTY

Smart hotel

Making an equity participation in Hosty inc.
Developing and operating smart hotels together

HOMMA

Smart home

Making an equity participation in HOMMA, Inc.
As an investor, joining a development project of smart community in Portland, Oregon, besides the capital alliance

Entertainment

Sproot

Making an equity participation in Sproot inc., operating HKT48 and NGT48
Supporting the promotion of DX as an official digital marketing partner