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  3. Expansion into New Business Segments

Expansion into New Business Segments

The Group started the Internet advertising business in 2000 and has since developed its business, focusing on the Internet.

In the digital advertising business and the Internet business, where the Group operates, and in all other industries, the large wave of the digital shift and digital transformation (DX) is emerging on the back of the development of communication technology and the spread of smartphones, which have helped the Group grow.

In the new Midterm Business Policies announced in October 2019, we stated that we will expand into new business segments. The Group is considering expanding into industries other than the Internet industry, such as the real estate, sports and entertainment industries.

The Group will ride the wave of the digital shift and digital transformation by using the expertise on the Internet business that it has accumulated in industries other than the Internet industry and will thereby create new growth drivers. At the same time, the Group will reduce friction in the business community and society using the Internet and technologies.

Group Company List

Sport

PERF .inc

PERF, Inc.

Participating in the Japanese first professional dance league "D.LEAGUE", operating teams, and cultivating D leaguers

Entertainment

LIVAND, inc.

LIVAND, Inc.

Supporting the promotion of DX in the entertainment industry and developing business in 3 areas: communication design, content management, and business support

HR Technology

Human capital Lab

Human Capital Lab, Inc.

Providing tools and solutions that utilize an AI matching system "HaKaSe", which suboptimizes HR development, and supporting construction of a series of personnel systems from recruitment to training

Equity Participation, Capital and Business Alliance

Sport

ベガルタ仙台

Soccer

Making an equity participation in Vegalta Sendai
Becoming a digital marketing partner

ベガルタ仙台

Basketball

Making an equity participation in Tokyo United Basketball Club
Becoming an official partner

ベガルタ仙台

Soccer

Making an equity participation in Sint-Truidense VV, a Club in the Belgian First Division A
Becoming a platinum sponsor

Sharing Asset

KDDI HOSTY

Smart hotel

Making an equity participation in Hosty inc.
Developing and operating smart hotels together

HOMMA

Smart home

Making an equity participation in HOMMA, Inc.
As an investor, joining a development project of smart community in Portland, Oregon, besides the capital alliance

Entertainment

Sproot

Making an equity participation in Sproot inc., operating HKT48 and NGT48
Supporting the promotion of DX as an official digital marketing partner