SEPTENI CO., LTD. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Yusuke Shimizu; hereinafter "Septeni") has launched "Pure Lift Vision," an analytics solution for measuring the effectiveness of awareness advertising on YouTube. "Pure Lift Vision" visualizes advertising effectiveness by categorizing users based on YouTube Ads view duration and comparing conversion rates (CVR) across these categories.

　
(Japanese only)

With an average monthly user base projected to reach 74.93 million in 2024(*), YouTube is widely used for awareness advertising, aiming to boost product, service, and brand recognition among its vast audience. However, it has been challenging to evaluate the cost-effectiveness of advertising, particularly measuring direct conversion rates, such as site visits after viewing ads.　

Therefore, Septeni has launched "Pure Lift Vision," an analytics solution designed to measure and visualize the effectiveness of awareness advertising on YouTube.

"Pure Lift Vision" leverages Google's secure data analytics environment, Google Ads Data Hub (ADH), and utilizes a proprietary aggregation methodology developed in collaboration with Google. Users are categorized based on YouTube Ads viewability (Active View). Those whose view time falls below a certain threshold, despite having at least 50% of the ad area displayed on screen, are classified as the non-active view group. Users exceeding this view time threshold comprise the active view group. By calculating and comparing the CVR of each group using ADH, "Pure Lift Vision" visualizes the effectiveness of awareness advertising. This enables not only the measurement of current campaign performance, but also the use of these insights to optimize future strategies, such as refining creative assets based on these insights.

Septeni will continue to strive for more efficient advertising operations by developing and providing high-quality marketing solutions that combine human expertise and technology, thereby helping companies solve their marketing challenges.

*Source: Nielsen Digital Co., Ltd. "TOPS OF 2024: DIGITAL IN JAPAN - Nielsen Announces 2024 Ranking of Internet Service Users and Usage Time in Japan" (Unofficial translation)

[Inquiries about the news]
Septeni Japan, Inc., Solutions Technology Division, Data Solutions Department
E-mail: sol-tech@septeni.co.jp

[Inquiries about press release]
Septeni Holdings Co., Ltd., CEO Office, Public Relations Department, Public Relations Division, Onuma & Kojima
E-mail: koho@septeni-holdings.co.jp

■Overview of SEPTENI CO., LTD.
Main Business: Digital marketing support business
Head Office: Sumitomo Fudosan Shinjuku Grand Tower 28F, 8-17-1 Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative: Yusuke Shimizu, Representative Director and President
Corporate URL: https://www.septeni.co.jp/