SEPTENI CO., LTD. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Yusuke Shimizu; hereinafter "Septeni") has been certified as a "Premier Partner" for "Sugree (スグリー)," Nippon Television Network Corporation's (headquarters: Minato-ku, Tokyo; Representative Director, President and Chief Operating Officer : Hiroyuki Fukuda; hereinafter "Nippon Television") online ordering service for terrestrial television commercials.

Sugree (https://sgr-service.ntv.co.jp/) is a web service launched by Nippon Television in March 2025 that enables real-time programmatic trading of terrestrial television commercials. This new advertising platform combines the flexibility of digital advertising with the overwhelming reach and high tolerance of television advertising, allowing for the trading of terrestrial TV commercials based on impressions rather than traditional viewership ratings. Sugree allows for online completion of purchases and placements, enabling immediate airing of TV commercials. It also facilitates last-minute orders, targeting, and rapid reporting.

Septeni has been recognized as a Premier Partner for Sugree. This certification recognizes Septeni as the advertising agency Nippon Television highly expects to promote the marketing use of Sugree, a service in its first year of release, and powerfully support the success of its advertisers. Premier Partner companies receive benefits such as preferential order deadlines and access to exclusive features. Furthermore, accumulating and leveraging knowledge through participation in briefings and other activities for certified companies enables optimal marketing support using Sugree to help advertisers achieve their goals.

Septeni will leverage Sugree to support "full-funnel marketing," providing integrated online and offline marketing solutions to optimize overall performance and help companies solve their marketing challenges and sustained business growth.

*Unofficial translation

[Inquiries about the news]
Septeni Japan, Inc., Media Strategy Promotion Department
E-mail: new.media-strategy@septeni.co.jp

[Inquiries about press release]
Septeni Holdings Co., Ltd., CEO Office, Public Relations Department, Public Relations Division, Onuma & Kojima
E-mail: koho@septeni-holdings.co.jp

■Overview of SEPTENI CO., LTD.
Main Business: Digital marketing support business
Head Office: Sumitomo Fudosan Shinjuku Grand Tower 28F, 8-17-1 Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative: Yusuke Shimizu, Representative Director and President
Corporate URL: https://www.septeni.co.jp