Septeni Holdings Co., Ltd. (Head Office: Shinjuku-ku, Tokyo; Representative Director: Yuichi Kouno; Security Code: 4293) has entered into a capital and business alliance with beBit, Inc. (Head Office: Chiyoda-ku, Tokyo; CEO: Naoki Endo; hereinafter referred to as "beBit").

Corporate marketing challenges are becoming increasingly complex and sophisticated due to the diversification of channels, advancements in marketing technology, and the growing emphasis on customer experience in the digital marketing market. In the Septeni Group's Marketing Communication Segment, we have provided comprehensive marketing support, from strategic planning and execution to performance measurement, with our extensive expertise in digital marketing, advanced advertising operations, and the development and delivery of proprietary AI and data-driven solutions. We are strengthening our consulting area to provide more sophisticated and specialized consulting services and support clients in transforming their customer experience and achieving sustainable growth.

beBit is engaged in user experience (UX) consulting and design and operations support, leveraging its extensive knowledge and experience in improving UX based on user behavior data, with the aim of maximizing customer lifetime value (LTV) by improving UX of digital services and digital channels. beBit also provides a range of unique products, including "USERGRAM," a user behavior analytics tool, supporting companies from UX strategic planning to service design, service growth, and the implementation, construction, and operation of CX marketing.

Through this capital and business alliance, we will expand and provide our consulting services, including data-based UX design consulting and personalized marketing support, utilizing the assets of both companies.
In the Marketing Communications Segment, the Septeni Group will strengthen the integrated marketing support system to fully support LTV maximization by combining the Group's strengths in the awareness and acquisition phases of the marketing funnel and beBit's expertise in improving retention rates through advanced user behavior data analysis and UX optimization.

The Septeni Group will continue to strengthen its consulting area and promote synergies with existing areas. We will develop high-value products and services and provide solutions tailored to companies' needs, thereby solving their marketing challenges and supporting their sustainable business growth.

[Inquiries about press release]
Septeni Holdings Co., Ltd., CEO Office, Public Relations Department, Public Relations Division, Onuma & Kojima
E-mail: koho@septeni-holdings.co.jp

■ Profile of Septeni Holdings Co., Ltd.
Business: Holding company to manage group companies which mainly develop the Internet businesses.
Head office address: Sumitomo Fudosan Shinjuku Grand Tower 30F, 8-17-1
Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative: Representative Director, Yuichi Kouno
URL: https://www.septeni-holdings.co.jp/

■ Profile of beBit, Inc.
Business: Consulting Businesses, Software Businesses
Head office address: 10th Floor, Shin Otemachi Building, 2-1 Otemachi 2-chome, Chiyoda-ku Tokyo,
Japan
Representative: CEO, Naoki Endo
URL: https://www.bebit.co.jp/