Septeni Holdings Co., Ltd. (Head Office: Shinjuku-ku, Tokyo; Representative Director: Yuichi Kouno; Security Code: 4293) has established SEPTENI SPORTS＆ENTERTAINMENT, Inc. (hereinafter "SEPTENI SPORTS＆ENTERTAINMENT") as a new company that provides comprehensive support for digital initiatives in the sports & entertainment area.
　
　

　 　

　
　　

　　
The Septeni Group has been operating sports clubs and assisting the growth of teams through support in the digital field since 2020, leveraging the know-how cultivated in the core Digital Marketing Business.
Using the knowledge gained through these efforts, we have established SEPTENI SPORTS＆ENTERTAINMENT as a new company.

The Septeni Group's mission is "To inspire the world with entrepreneurship" and since its founding, we have considered "human capital" to be the core of its value creation process. Sports and entertainment are also fields where value is created starting with individuals, such as athletes and artists. Therefore, we believe these fields have a strong affinity with our corporate philosophy. Moreover, compared to other countries, Japan's sports and entertainment industry has significant potential for further growth. We believe that by leveraging the power of digital technology, we can create new value for the intellectual property held by each team and for live matches and events. By generating global excitement that transcends language barriers, we can further develop this industry.

SEPTENI SPORTS＆ENTERTAINMENT will leverage the digital marketing capabilities of the Septeni Group to support various sports organizations and professional sports clubs with digital initiatives, as well as provide operational support to professional sports clubs. We will contribute to the development of the entire sports industry through efforts such as attracting attendees to games and events, and supporting the development of CRM system infrastructure to enhance fan engagement.
Furthermore, by utilizing the know-how accumulated through these businesses, we will expand into the entertainment industry, where fan marketing is crucial for industry development, much like the sports field, aiming to further expand our business areas.

The Septeni Group will continue to expand the excitement and potential of the sports and entertainment industries through the power of digital technology, enhance the value of athletes, talents, and teams, and contribute to the overall development of these industries.

【New Company Overview】
■ Company name: SEPTENI SPORTS＆ENTERTAINMENT, Inc.
■ Office address: Sumitomo Fudosan Shinjuku Grand Tower, 8-17-1 Nishishinjuku, Shinjuku-ku, Tokyo, Japan
■ Representative: President, Daisuke Suefuji
■ Foundation: January 6, 2025
■ Capital: 70 million yen
■ Shareholder: Septeni Holdings Co., Ltd. (100%)
■ Fiscal year end: December
■ Business: A business dedicated to supporting digital initiatives in the sports and entertainment fields
■ URL: https://www.septeni-holdings.co.jp/sse

[Inquiries about press release]
Septeni Holdings Co., Ltd., Public Relations Department, Public Relations Division, Onuma & Kojima
E-mail: koho@septeni-holdings.co.jp

■ Profile of Septeni Holdings Co., Ltd.
Business: Holding company to manage group companies which mainly develop the Internet businesses.
Head office address: Sumitomo Fudosan Shinjuku Grand Tower 30F, 8-17-1
Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative: Representative Director, Yuichi Kouno
URL: https://www.septeni-holdings.co.jp/en/