DENTSU INC. (hereinafter "Dentsu"), CARTA COMMUNICATIONS Inc. (hereinafter "CCI"), Dentsu Digital Inc. (hereinafter "Dentsu Digital"), and SEPTENI CO., LTD. (hereinafter "Septeni") has launched "Creator Collaboration Packages," Japan's first advertising package utilizing the metaverse app "ZEPETO" provided by NAVER Z Corporation (hereinafter "NAVER Z") today. This service allows companies to collaborate with influential creators and influencers on ZEPETO to implement corporate branding and awareness-raising initiatives targeting younger audiences, including Gen Alpha (*2) and Gen Z, primarily through FEED posts (*1).

In recent years, the entry of fashion brands into the metaverse has garnered significant attention. ZEPETO, a metaverse platform strong in avatar fashion originating from South Korea, boasts over 400 million users worldwide (*3), primarily young women from Gen Alpha and Gen Z in Asia. Users can enjoy interacting using 3D avatars customised to their preferences, and over 13 million 3D avatar items are already available for sale on the platform (*4). While such trends in the metaverse are already gaining attention overseas as sources of new trends, corporate marketing utilization within Japan remains limited.

The newly launched "Creator Collaboration Packages," Japan's first advertising package utilizing ZEPETO, create PR content for brands depending on the menu and provide advertising spaces (*5) to expand exposure. Additionally, multiple influencers with followers primarily in Japan, who are well-matched with the target brand, will be engaged (*6) to post the created PR content, clearly indicating that it is an advertisement. By providing highly entertaining PR content on ZEPETO, it is able to effectively approach younger audiences, particularly Gen Alpha and Gen Z.
Furthermore, reports will be created to verify the effectiveness of the implemented initiatives, aiming to enhance the cost-effectiveness of corporate marketing activities utilizing the metaverse. The specific service menu is as follows.

■ Service menu for Creator Collaboration Packages

(Japanese only)
Moving forward, Dentsu, CCI, Dentsu Digital, Septeni, and NAVER Z will continue to contribute to business transformation in the media industry and the provision of new customer experiences by leveraging the metaverse to create new customer experience opportunities.

*1 Refers to the videos and images posted within ZEPETO.
*2 Gen Alpha (Generation Alpha): Refers to the generation born between 2010 and around 2024.
*3 As of May 2024, according to ZEPETO.
*4 As of June 2024, according to ZEPETO.
*5 All advertising plans are reservation-based ads for designated ad spaces within a specified period.
*6 Multiple influencers are hired for each advertising plan, based on the number of followers.

■Overview of each company
[DENTSU INC.]
Representative: Takeshi Sano, Representative Director, President and CEO
Head Office: 1-8-1, Higashi-shimbashi, Minato-ku, Tokyo, 105-7001, Japan
Established: July 1, 1901
Main Business: In addition to providing various solutions for overall client marketing, Dentsu promotes the development of efficient advertising in response to changes in the digital age; designs optimal customer experiences; innovates marketing infrastructure; and transforms client business. Dentsu also integrates diverse capabilities that have evolved beyond the marketing domain to provide integrated solutions, which contribute to the sustainable growth of clients and society.
Corporate URL: https://www.dentsu.co.jp/

[CARTA COMMUNICATIONS Inc.]
Representative: Taku Meguro, Representative Director, President
Head Office: TORANOMON HILLS STATION TOWER 36F, 2-6-1, Toranomon, Minato-ku, Tokyo, 105-5536, Japan
Established: July 1, 2021
Main Business: Marketing solutions business (media sales and solutions, etc.)
Corporate URL: https://www.cci.co.jp/

[Dentsu Digital Inc.]
Representative: Koh Takimoto, Representative Director, and President
Head Office: 1-8-1 Higashi-Shinbashi, Minato-ku, Tokyo, 105-7077, Japan
Established: July 1, 2016
Main Business: Supporting business growth and transformation through digital marketing and DX, leveraging creativity and technology.
Corporate URL: https://www.dentsudigital.co.jp/

[SEPTENI CO., LTD.]
Representative: Yusuke Shimizu, Representative Director and President
Head Office: Sumitomo Fudosan Shinjuku Grand Tower 28F, 8-17-1 Nishishinjuku, Shinjuku-ku, Tokyo, 160-6128, Japan
Established: October 2006
Main Business: Digital marketing support business
Corporate URL: https://www.septeni.co.jp/

[NAVER Z Corporation]
Representative: Kim Dae-wook, Kim Chang-wook, Co-CEOs
Head Office: Pangyo TechONE Tower 1, Building 1, 131, Bundangnaegok-ro(535 Baekhyeon-dong), Bundang-gu, Seongnam-si, Gyeonggi-do,13529, Korea
Established: May 6, 2020
Main Business: Software development
Corporate URL: https://www.naverz-corp.com/

[Inquiries about the news]
Septeni Japan, Inc., Integration Marketing Headquarters, Integrated Communication & Creative Department
E-mail: koho.integrated-creative@septeni.co.jp

[Inquiries about press release]
Septeni Holdings Co., Ltd., Public Relations Department, Public Relations Division, Onuma & Kojima
E-mail: koho@septeni-holdings.co.jp