Digital Marketing Business
Business Model
In the Digital Marketing Business, the core business of the Septeni Group, we provide comprehensive support for the digital transformation (DX) support, such as the sales and operation of digital advertising, offering solutions utilizing data and AI, and supporting marketing activities through the integration of online and offline advertising in collaboration with the Dentsu Group.
Market Environment and Business Features
Scales of the Digital Marketing and Mass Advertising Markets (units : ￥bn)
The size of the digital advertising market exceeded 3 trillion yen and is expected to continue to grow.
Digital advertising continues to diversify due to changes in technology and consumer behavior, such as the increasing use of AI, the expansion of connected TVs, and the growing interest in retail media.
Digital Marketing Business Area
The Digital Marketing Business operates in three areas: “Marketing Communication,” “Direct Business,” and “Data & Solutions.” By leveraging synergies within and between these areas, we aim to maximize the value provided to our clients.
Group Companies in Each Business Area
Group Company List
Marketing Communication Area
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SEPTENI CO., LTD.
Digital marketing support business
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Septeni Japan, Inc.
Digital marketing support business
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MANGO Inc.
Performance-based digital advertising operations business
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Septeni Ad Creative, Inc.
Planning and production of Internet advertisement creatives
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Delight Tube, Inc.
Planning, production and management of Internet media, and marketing and business improvement support utilizing generative AI
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Milogos, Inc.
Digital marketing support business
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HighScore, Inc.
Digital marketing support business
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Septeni Asia Pacific Pte. Ltd.
Digital marketing support business based in Asia Pacific
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Septeni America, Inc.
Digital marketing support business based in North America
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Septeni Global G.K.
Digital marketing support business based in Japan and Overseas
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Septeni China Limited
Digital marketing support business based in China
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Lion Digital Global LTD
Digital marketing support business based in Southeast Asia
Direct Business Area
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DENTSU DIRECT INC.
Direct marketing support business
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DENTSU ELFTO ARCHITECT INC.
Web marketing support business
Data & Solutions Area
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Septeni Data Solutions, Inc.
Intermediate holding company of the data & solutions area
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FLINTERS, Inc.
Planning, development, and sales in the data & solutions area
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FLINTERS BASE, Inc.
Software development support and career support for engineers
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FLINTERS VIETNAM CO., LTD.
Planning and development of web services, etc.
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Tricorn Corporation
Development of customer relationship management (CRM) platforms and digital transformation support business
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SEPTENI CROSSGATE CO., LTD.
Ad network and platform business
